If one of your goals on the new Facebook Timeline is to increase engagement with your fans (and let’s be honest, who doesn’t want to increase engagement?) then you could learn a thing or two from Swatch Watches’ Facebook page. In fact, if you examine their page carefully enough, you could discover their 3 secret [...]
Facebook’s new Timeline for brands may have thrown some companies a curve ball, but others are thriving in the new social media environment. Today’s post is the first in a new series on Light, Bright & Polite examining how brands are using Timeline (both the good & the bad) and up first is Ben & [...]
I was participating in some “listening” today on twitter and reaching out to some locals. I create a stream in HootSuite that searches for “Santa Monica” so I can keep up with what’s happening and I try to suggest cool stuff. Today I found this tweet: I’m at Arby’s (Santa Monica, CA) http://t.co/Ej4zPeGd April 9, [...]
Pinterest is one of the hottest social networks right now, but there’s always room for improvement and this young site is no exception. The more we use Pinterest for both professional and personal reasons, we keep asking ourselves, “Why haven’t they built this feature yet?” See the 3 features we’d most like to see Pinterest [...]
Unless you live under a rock, you’ve definitely heard the latest social network, Pinterest. Pinterest has become all the rage lately, and has grown at an exponential pace (145% since the start of 2012). The site has over 10 million unique monthly visitors and has generated more referral traffic than YouTube, Google+, and LinkedIn combined. Despite its [...]
See the video below for more info on these changes to Google+ pages: Google+ launched pages for brands and companies only six weeks ago, but already we’ve got new changes and updates to share with you. 3 Big Changes Google+ has made to Brand & Company pages: 1. Multiple Admins for Brand Pages One [...]
If you’ve been on Twitter today, you’ve seen that the layout has radically changed! But don’t be alarmed, the look & feel of the site is pretty much the same, except it has transformer from 1 long feed into a stream on the right side, with your Twitter friends, favorites, etc on the left. Here [...]
Well-thought out, crafted messages are the key to social media success. Our team is always looking for new ways to engage users and provide an interactive experience with brands. We recently came across this infographic from PostPlanner that describes 8 techniques to apply to your status updates in order to improve your Facebook EdgeRank. EdgeRank [...]
We’re all excited about the new changes Facebook announced at the f8 conference on Sept. 22nd. Here’s some of the key-takeaways that you need to know about. 1) Your New Timeline Is Going To Be Auto Activated There’s a new timeline for users to tell their life story. This is a [...]
Social media sweepstakes are all the rage these days. Here’s some steps we have found that are really helpful to making them work for your brand. 1) Make your rules easy to follow 2) Create your giveaway package 3) Give people an easy way to enter to win In this case, [...]
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